With Pique, our goal is to help your business make more money with problem-solving, innovative solutions. Our core services include content marketing, email marketing, SEO and social media strategy and management. However, we are a full-service digital marketing agency and can deliver a cost-effective, well-designed solution for almost any need you might have.
No longer optional, a social media strategy is critical to the success and growth of any brand or business. We create dynamic social media strategies for all major channels, including but not limited to: Facebook, Twitter, Google+, Instagram, LinkedIn and YouTube.
Content marketing is a critical piece of your inbound marketing strategy. Linking social media channels and email marketing to original content, penned by us to reflect your company’s voice and brand image, does more than direct new leads to your website, it adds credibility, improves search results and establishes you as a leader in your industry.
To have your engine firing on all cylinders, email marketing is a natural fit in the inbound marketing lifecycle. A well-planned email marketing strategy will keep leads engaged and grow your customer base.
Search Engine Optimization (SEO) is an ever-changing landscape that can be challenging to keep up with. It’s our job to stay up-to-date with the latest best practices, algorithm changes and strategic updates to ensure your site is ranking for terms your target audience is searching for.
Reporting & Analytics
No digital marketing strategy is complete without comprehensive reporting and analytics. Each of our core services (social media, content marketing, email marketing and SEO) come with weekly reports delivered to your inbox, a monthly meeting to interpret analytics and provide insights, and, most importantly – a nimble plan to make changes as results and goals dictate.
What our custom packages include:
• Social media audit for current channels
• Social media strategy and editorial calendar, by channel
• Research and engage with influencers
• Social media channel setup, including graphic design
• Cross-channel branding and promotion to grow audience
• Monthly social media content posting, engagement and monitoring
• Optional social media contests and promotions, customized for client
• Audit of current website content
• Recommendations of how to improve website content
• Web copywriting to implement changes to website
• Blogging to create original content repository
• Email marketing strategy and editorial calendar
• Recommendations for frequency, audience segments and content approach
• A/B testing for subject lines and content
• Monitoring of open rates and deliverability
• Email marketing platform setup with graphic design of branded templates
• Compliance with CAN-SPAM Act requirements and anti-spam laws
• SEO audit of current website
• A keyword bank of relevant terms
• Recommendations for content changes to reflect keywords and keyword phrases
• Implementation of content updates through your site’s CMS to improve search
• Monthly monitoring and updates based on search results